Levi's Saint Petersburg & Moscow

Levi's has commissioned me to conduct cultural research to capture a series of influential images that give life to people, denim culture and the surrounding environment, visually exploring how this emerging country is changing its habits, living with the traditions of the past and the demands of the present.

Five days walking through the streets of Saint Peter and Moscow produced a 70-page book, and more than 150 photographs. The result was an impressive introduction to the street denim culture in Russia.


Levi's book