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Levi’s China
China
Levi Strauss & Co.
This series, commissioned by Levi Strauss & Co., forms part of a global journey exploring and documenting denim culture. This project captured visual narratives in more than ten cities, including London, Mumbai, Delhi, San Francisco, Denver, Chicago, Paris, Hong Kong, Beijing, Shanghai, Saint Petersburg, Moscow, Gothenburg, and Tokyo.
The project produced 9 books portraying youth culture, trends and inspiration in each of the diverse locations, exploring the role they play in emerging and developing markets.
See other selected projects here: India | Japan | Global